“Marketing To Seniors” is a practical guide that provides strategies for effectively reaching and engaging the senior demographic. The book covers the unique preferences and behaviors of older consumers, offering insights into crafting marketing messages that resonate with this audience. It explores techniques for using traditional and digital channels, building trust, and addressing the specific needs of seniors. Ideal for marketers, business owners, and entrepreneurs, “Marketing To Seniors” equips you with the tools to tap into this growing market segment and drive sales.